Indie Budget Public Relations: a Two Part Workshop
Does your organization help people thrive by offering unique services, products, events or creative ideas? Do you want to create buzz and increase visibility for your product/services in this noisy competitive world?
Yes? It’s time to take your public relations efforts to the next level! This two-part, content-packed Workshop will be led by Inna Lobanova-Heasley of PR Perfect, and will explore how to effectively reach out to public media and engage directly with your audiences (patrons, subscribers, customers, donors).
This workshop is geared towards independent artists, small arts organizations and nonprofits, however it is also useful for a wide range of creative for-profit business owners.
It is strongly recommended that you attend both Part I and II of this Workshops. There is no overlap in content.
Part I: Strategy: Basic Rules of PR and Social Media 2.0. How to Start
- Public Relations in the “communication revolution” age of Marketing: why is it still so relevant.
- Determining your niche: key strategic answers about your organization to build your action plan.
- Content Marketing: creating buzz and going viral.
- Overview of most powerful PR tools and how to make them serve you best.
- Practical Exercise and Class Discussion: SWOT Analysis and Setting the Communication Goals.
Part II: Tactics: Free and Affordable PR tactics to Spread Your Message
- Brief Overview: who needs PR and how we share our news in the Web 2.0 age.
- Telling Your Story: what’s a good story, timing, topics and hooks.
- Press Release: essential elements, the golden rules of writing.
- Creating and Maintaining Your Press Contact List: research, follow, comment, engage.
- Sharing Your Story With Press: distribution strategies, Dos and Don’ts of Pitching. Web distribution resources.
- Free and Affordable Tips and Tricks for PR Success.
- Practical Exercise and Class Discussion: Pitch Your Story to a Mock Journalist Panel.
Members - as always: FREE
Non-members - $20.00
>>CASH-ONLY, EXACT CHANGE PLEASE!!<<